20
Jun
2008
Posted by Stephen as Blogging, General, Internet Marketing, Internet Tools, email marketing
The CAN-SPAM act requires business owners to jump through several hoops. They include:
Clear and apparent header information. Your email’s “From,” “To,” and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.
Clear and apparent subject lines. The subject line cannot [...]
06
Jun
2008
Posted by Stephen as Blogging, General, Internet Marketing, email marketing
Email marketing is often the single most important marketing effort an internet based business uses. It is an essential aspect of any marketing campaign. Bath and Body Works recognized the importance of this marketing tool and set a goal to create the largest retail customer database ever. How’d they do it? [...]
05
Jun
2008
Posted by Stephen as Blogging, General, Internet Marketing, Internet Tools
How to Increase Your Subscriber List how to get new subscribers: contest, free reports, free ecourse, free download
It has been said that your opt in list is worth its weight in gold. In fact Bath and Body works estimates their list of ten million names to be worth $18 per name. That’s 180 million dollars [...]